Appropriate Information Provision Activities
Pharmaceuticals achieve the desired effects only when used correctly. Pharmaceutical companies are required to provide healthcare professionals with accurate information about pharmaceuticals quickly, to collect and evaluate information about efficacy, safety and adverse drug reactions from doctors who have prescribed them and relay this information back to healthcare professionals. We are working to expand and enhance activities for the provision of information to healthcare professionals by combining information provision activities by medical representatives with medical and pharma seminars and digital marketing (dissemination of information about prescription drugs online, webinars and other digital marketing tools).
Four Targeted Areas
Above all, we are currently putting effort into new drugs, concentrating our resources on four targeted areas: cardiovascular medicine, especially treatments for lifestyle diseases such as hyperlipidemia, hypertension, and hyperuricemia; gastroenterology, including treatments for ulcerative colitis and chronic constipation; obstetrics and gynecology, including treatments for endometriosis and dysmenorrhea, and pregnancy test kits; and psychiatry, with emphasis on treatments for depression and social anxiety disorder.