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Mochida Pharmaceutical Wins at 12th Annual Nikkei BP Advertising Awards

(Tokyo, May 16, 2006) - Mochida Pharmaceutical Co., Ltd has received the Nikkei Drug Information Advertising Award for the editorial advertisement of proprietary lipid-lowering drug, "Epadel". The award was presented on 19 April at the 12th Nikkei BP Advertising Awards ceremony.

The Nikkei BP Advertising Awards, established in 1995 for the purpose of contributing to the development of specialized advertising, are a prestigious honor given to recipients chosen from among all advertisements spanning the entire spectrum of businesses appearing in the 30 magazines published by Nikkei BP. The winner is chosen through strict appraisals by an independent review board.

The advertisement for Epadel that received the Nikkei Drug Information Advertising Award was published in the September, October, and December 2005 issues of the Nikkei Drug Information magazine (monthly circulation: 63,000), which is read primarily by dispensary pharmacists. The advertisement earned high commendations for its unique, eye-catching design, and its easy-to-understand instructions on the correct use of the drug.

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