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Innovative Package Design Graces Launch of Collage Furfur – The Only Medical-Grade Scalp-Care Shampoo in Japan That Prevents Dandruff-Causing Fungi

New “ForeFinger” font to be employed for the first time in Japan

(Tokyo, August 24, 2004) Mochida Healthcare Co., Ltd. (President: Naoteru Kashiwa) will launch, on September 1st, its scalp-care shampoo Collage Furfur for dandruff and itchy scalp, and a hair care conditioner Collage Furfur Rinse - along with a new package design.

• Keep Your Entire Scalp Free of Fungi

  The cause of dandruff (furfur) is closely associated with fungi - a normal inhabitant of the human scalp. Collage Furfur is Japan's first medical shampoo containing an antimycotic agent, miconazole nitrate. A monitoring survey showed that 87.4% of users found it effective for dandruff, which can be problematic during autumn and winter. Those who are concerned about dandruff and itchy scalp are recommended to focus on cleaning the scalp (rather than just the hair), using the shampoo to wash away dandruff-causing fungi.

• "ForeFinger" font sees its first commercial product use

  Collage Furfur's package design has been changed to better meet the needs of users. The innovative ForeFinger font - developed for both tactile reading and easier visual recognition - is seeing its first commercial product use in Japan, with katakana-based fonts. The shampoo and conditioner bottles employ a universal design that is easily distinguishable in the bathroom.

• Large 400mL Pump-type dispenser now available, in response to customer demand

  Collage Furfur medical-grade scalp care shampoo

  Volume:	Manufacturer's suggested retail price:
  200 mL	1,575 yen (Price excl. tax: 1,500 yen)
  400 mL	2,940 yen (Price excl. tax: 2,800 yen)

  Features

  • Contains antimycotic miconazole nitrate
  • Suppresses the growth of fungi (causal agent of dandruff) to prevent dandruff and itching
  • Fine, rich bubbling for mild and complete washing of scalp and hair
  • Non-irritating medical shampoo, so people with sensitive skin can use it

  Collage Furfur Rinse hair care conditioner

  Volume:	Manufacturer's suggested retail price:
  200 mL	1,575 yen (Price excl. tax: 1,500 yen)
  400 mL	2,940 yen (Price excl. tax: 2,800 yen)

  Features

  • Contains vegetable-based conditioning extracts
  • Does not weaken the effectiveness of the dandruff shampoo
  • Supplies moisture and flexibility to dry or damaged hair
  • Offers the light conditioning preferred by those who care about dandruff and itchy scalp

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